Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.

From 140 Characters to $14 Billion

  By: Jesse Echeverria, Community Manager, @jesseechev & Mike Henderson, Account Management | November 19, 2014 With the Twitter IPO, we saw the company finally growing up. Twitter makes money similar to Facebook. Ads for corporate accounts and sponsored content all live within the users’ feeds and create a flow of money, but not enough for it to be profitable, yet.       

Keeping Up with the Kash

  By: Jesse Echeverria, Community Manager, @jesseechev, & Mike Henderson, Account Management | November 19, 2014 Since when has Kim K become the queen of social media and apps? I’d like to think that the forecast of her netting over $200 million by the end of the year for her app has given many that idea. The Kardashian has been giving interviews on the business of being herself since her reality show rose to fame, this just adds gems to her crown, whether we deem it fair or not. The polarizing figure does have one fact down, “connecting to audiences through…

Over Indexing, Yet Underserved: The Digital Paradox of the Hispanic Market

  By: Wegs, Chief Storybuilding Officer | Nov. 11, 2014 According to Nielsen, the average Hispanic spends more than eight hours watching online videos each month—over 90 minutes longer than the U.S. average. Yet in this article from Google, you’ll see that the Hispanic digital opportunity is nowhere near optimized. So Google asked their own Lisa Gevelber to lay out what you can do to serve your USH consumers better.

Welcome to the Age of the Jetsons

  By: Mindy Shepperd, Assistant Account Executive, @minleighlove | Oct. 20, 2014 With phones that talk to us and cars that park themselves, we had to know that it was only a matter of time before robots became a thing of reality and not just something we see in movies. You can now preorder your very own robot! Available in April 2016, Jibo is a helpful “family robot” that can remind you of tasks or order your take out for you. While it’s not exactly like Bicentennial Man, this little bedtime-reading buddy could both helpful and fun in the home. 

I’m Online, Therefore I Am

  By: Francisco Cardenas, Director of Digital Strategy @chitocardenas | October 17, 2014 As Latinos in Multicultural America are using digital platforms to define themselves more and more as a space they can truly own and identify with, Google launches the domain name .soy (“I am” in Spanish). This is a true reflection of the desire that “Indie-Latinos” have to try to escape and disassociate themselves from forced mass media stereotypes that have been imposed on them for many years. The times and themselves are partly to blame, but so are Latino Networks, Ad Agencies and Brands that found relevance only in…,

Source: The Next Web By: Francisco Cardenas, Director of Digital Strategy @chitocardenas |October 16, 2014 It’s hard to believe anybody could create a shadow on well-established brands in their fields until, of course, somebody else comes along and creates that shadow. Such has been the case of famous headphones Beats by Dre (@beatsbydre). Now, who by the way is also a partner of Beats, has come up with pretty impressive wearable technology called Puls. “This is not a watch, but a cuff,” he says. Seems innovation has always been somehow tied to music. Check it out!

Advertising = Collaboration

  By: Francisco Cardenas, Director of Digital Strategy, @chitocardenas | October 15, 2014 It seems like yesterday when the debate over being digital vs. being traditional kept coming up advertising agency conversations as a “dialogue.” This was accomplishing nothing more than distracting us from giving our clients the best solution possible for their communication needs. Clive Sirkin, CMO of Kimberly Clark put it best: “We don’t believe in digital marketing. We believe in Marketing in a digital world” The 4As, IAB and ANA work together to create a cross-industry compliance organization to deal with privacy issues, ad fraud and malware. Yet another…

But…You’re Advertising to a Bot

  By: Francisco Cardenas, Director of Digital Strategy, @chitocardenas | October 15, 2014 If you’re in the business of multicultural marketing, specifically Hispanic marketing, you have some big challenges. One is identifying that market in a digital landscape (they are there, and they over-index in digital usage) and then, making sure you’re messaging to people and not Bots. Atlas and Facebook, through a partnership with OMNICOM GROUP of agencies are planning to solve this through a “People-based Marketing” approach.  Catch the full Provoke Weekly – Digital Renaissance

Digital Renaissance

By: Francisco Cardenas, Director of Digital Strategy, @chitocardenas | October 15, 2014 Few events put together such an array of marketing players like the IABMixx Awards and conference. This year was no exception: from publishers, ad agencies and media to technology companies, data analysts and content creators (like actors and musicians) to even communication holding company kingpins. I had the opportunity to be a judge at the 2012 IABMixx awards in Mexico and was very impressed with the range of expertise that the panel of judges represented. We had at the same table creatives, planners, clients, media and even publishers debating…