Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.

Young Brands With Long Histories.

On Facebook, The New York Times’ brand page includes a Timeline that dates back 161 years, which makes sense, considering the paper was founded in 1851. But why does the Timeline of music technology company Spotify, founded in 2006, stretch back to the 11th century? Because it’s fun and engaging, that’s why, and it helps to build the brand in an inexpensive and Millennial-friendly way. Via

Apathy vs. Innovation.

There are countless barriers to innovation, but don’t let apathy be one of them. If you do something big, shout it from the rooftops and, in doing so, you’ll spur further innovation in areas unimagined. Innovation feeds on innovation, in other words, and to not keep the ball rolling– or to not see that someone else is already rolling the ball and it might be your turn to give it a push– is to lose the momentum of the moment. Via

Smart Shopping on Your Cart.

As technology pushes further and further into our physical lives, it’s no wonder that some would seek to apply its benefits to our waistlines. Enter the “Smart Shopping Cart,” whereby with a quick scan, you can have all the information you need on a particular food product, literally at your fingertips.

The Hand Made Movement.

A growing trend among millenials is customization and personalization. Following in that vein, the Made By Hand movement has been gaining steam. Websites like Etsy cater to this crowd, providing what is essentially an online shopping mall of custom, handmade products, worldwide. Millenials seem to respect not only the uniqueness of the products, but the craft that goes into making them. And we have to admit, the products can be pretty sharp. Via

IKEA Expands.

IKEA is taking a page out of Apples hand book and looking to integrate two seemingly different product categories into one. IKEA is working with various electronics companies to manufacture and sell furniture with integrated electronics. So in essence you will no longer need to figure out how to hide all those cables that often mess with "aurora" of your room. This is an interesting business move at an interesting time as big box electronic retailers like Best Buy struggle. The one challenge many might see from a marketing perspective is the quality perception already tied with IKEA products and...