PROVOKE WEEKLY

THE DIARY OF MULTICULTURAL AMERICA

Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.

Whole Brain Thinking: Creative Strategy

By Justin Rubenstein, Strategic Planning Intern   There are so many words in the advertising industry that it’s difficult to keep track of them all. While some terms aim to describe the traditional elements and processes, others are newly coined to identify emerging trends. As an aspiring wordsmith myself, there’s one such term that continues to confuse me, despite having taken a class on it in college.   Creative Strategy   It sounds oxymoronic. How did two, such contradictory words fuse together? What do they mean? What does creative strategy mean for businesses and organizations? Teams? Individuals?   As one…

Social Media Platforms Dominated at Cannes

By Carla Eboli, CMO Facebook, Snapchat, Pinterest, YouTube and Twitter invested heavily in Cannes this year in a way never seen before. The social media giants took advantage of the carefully selected Cannes crowd (creatives and marketers, basically) and brought their best game to the table – or should I say, to the beach? – alluring thousands to their “Riviera lounges.” Aside from the great speakers (the same people speaking at the Palais des Festivals but now wearing sandals), the social media companies took advantage to launch new products, get close to their audience by giving attendees the opportunity to…

Hey Watson, What Does the Future of Advertising Look Like?

Recently, we started to explore the idea of conversational ads — ads that talk with you, versus generations of broadcast style messages that talk at you. The topic has piqued our interest (as well as our clients’) so much so, that we felt like it was worth diving deeper. We invited Scott Navarro, IBM’s Global Agency Development and Partnerships Director, to come in from Chicago and tell us more about Watson, IBM’s infamous AI platform. If you don’t know Watson, you should get to know him. In his short life, Watson has schooled the champs on Jeopardy, wrote lyrics with…

Weddings + Tech = Match Made in Heaven

By: Erin Clark, Planning Director It’s spring time and love is in the air! And coincidentally tomorrow, April 28, 2017, marks my 10th wedding anniversary (love you, babe), so I’m feeling a bit nostalgic and love-struck. But, let’s go back in time a bit further to the 1960’s when it was considered the “norm” to settle down and get married at a young age. Needless to say, a lot has changed since then. Today, one-in-five Americans ages 25 and older have never been married, compared with just 9% in 1960. Technological, demographic & social changes are shifting consumer behavior, which…

See it. Touch it. Feel it.

By Danny Villanueva, Group Account Director “Sooner or later, everything old is new again,” Stephen King once wrote — an observation that’s never been truer than today. Case in point, far from being dead, vinyl records sales rose to $416 million last year, the highest since 1988, and artists like the Black Keys, Lana Del Rey and Beck are eagerly embracing the format. Instant Polaroid-like cameras have caught on among millennials and their younger siblings thanks to shops like Urban Outfitters. A new Pew survey shows that print books remain much more popular than books in digital formats. Old-school paper…

The Science of Shopping

While shopping has become easier for consumers, the continued advancement of how goods are bought requires retailers to dig below the surface and truly analyze purchasing patterns. More than ever, merchants and marketers are using data in order to learn and further drive dollar-spending both online and offline. Nordstrom leverages Pinterest  to pinpoint and track trending products and then uses signage promoting those goods in their brick and mortar stores. Designer Rebecca Minkoff is also ahead of the curve in utilizing data to enhance shopper experience with her “futuristic” stores’ use of RFID technology to keep an accurate tab of…

INFOGRAPHIC: ANA Masters 2015 Greatest Tweets

We are back with another quick visual –  this time from ANA Masters of Marketing 2015. Check out the infographic as we dive deeper into some tweets! Click image to view. Infographic contributors: Carla Eboli, Luis Sanchez and Gustavo Zapata Follow Dieste Inc., a multicultural advertising agency in Dallas, Texas, on Twitter,Instagram and Facebook and stay tuned to what’s new in the marketplace.           

Data Joins Creative at the DMA’s &Then 2015 Conference

Eduardo Rocha, Sr. Copywriter We joined hundreds of marketers from around the world at Direct Marketing Association’s &Then 2015 conference. Creatives, technologists, strategists and data experts shared insights, challenges and best practices in data-driven marketing. We came away with deeper insights into the interaction between data and creative. Taming the Unstructured Data Jungle If we accept that the role of data is to inspire great creative, we’re going to be seeing a lot of inspiration soon. That’s because shortly, multicultural marketers might benefit from data that lets them target their messages taking into account not just culture and language, but…

Virtual Reality Makes a Comeback in Marketing

By: Mary Gutierrez, Contributor Virtual Reality. Remember that? The concept was huge and originally thought to be a technology that would greatly enhance the gaming and marketing industries. Even though this was a big trend, the technology hasn’t been readily available to consumers. Virtual Reality has been around since the mid-1990s, but is now gaining more and more recognition with the marketing industry and is even said to be the next big medium for marketers according to Forbes. What is Virtual Reality? The whole idea of Virtual Reality is that the user is presented with a completely artificial and immersive…

E-readers Offer Untapped Potential for Hispanic Marketing

By: Michael Devine, Assistant Account Executive E-magazines and e-books now allow marketers to extend their reach toward Hispanics beyond the services that print and mobile advertisements can provide. These platforms allow companies to embed links into books, articles and advertisements to provide more information about their products. With Hispanics among those at the forefront of the e-reader market, this form of branded content is extremely underutilized by brands hoping to pioneer the way they see ads.   Hispanic usage of e-readers First, we’ll take a look at why e-readers may attract Hispanic consumers in the first place. It seems as…