PROVOKE WEEKLY

THE DIARY OF MULTICULTURAL AMERICA

Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.

Making The Great Outdoors Great For Everyone

By Gabriela Sosa, Social Media Coordinator I am by no stretch of the imagination a good hiker. Nor am I in great shape. I still don’t have great ‘gear’ and I even get lost on marked trails. But I love hiking. However, for many reasons, ranging from accessibility to lack of representation, getting outdoors can be really intimidating. My national park visitation stands proudly at just 2 parks, and that may even be a lot considering that, according to nonprofit Latino Outdoors, Latinos “are…among the most underrepresented groups in conservation, outdoor recreation, and environmental education organizations.” Lack of diversity, not…

Social Commentary: Now Streaming

By Sandy Auren, Sr. Account Planner Being the media junkie that I am, I often find myself binging on old movies and series while I wait for new episodes of my favorite ones to be released. Sure, the audio visual effects in some flicks (especially horror) are not the best, but my fascination with old shows and movies really stems from the fact that in a way, they are a little window into the past. If you pay close attention, you can spot the subtle cues and decode what was happening in the world at that time. The behaviors that…

Whole Brain Thinking: Creative Strategy

By Justin Rubenstein, Strategic Planning Intern   There are so many words in the advertising industry that it’s difficult to keep track of them all. While some terms aim to describe the traditional elements and processes, others are newly coined to identify emerging trends. As an aspiring wordsmith myself, there’s one such term that continues to confuse me, despite having taken a class on it in college.   Creative Strategy   It sounds oxymoronic. How did two, such contradictory words fuse together? What do they mean? What does creative strategy mean for businesses and organizations? Teams? Individuals?   As one…

Social Media Platforms Dominated at Cannes

By Carla Eboli, CMO Facebook, Snapchat, Pinterest, YouTube and Twitter invested heavily in Cannes this year in a way never seen before. The social media giants took advantage of the carefully selected Cannes crowd (creatives and marketers, basically) and brought their best game to the table – or should I say, to the beach? – alluring thousands to their “Riviera lounges.” Aside from the great speakers (the same people speaking at the Palais des Festivals but now wearing sandals), the social media companies took advantage to launch new products, get close to their audience by giving attendees the opportunity to…

A Short and Sweet Guide to the “New Español”

By Leirum Rivas, Copywriter The Spanish language is more alive than ever, and it’s changing everyday. In order to approach the young, and not so young “Latino generations” in the U.S., we must turn our eyes and “ears” to this transformation. Just like all fusions (think kimchi tacos!), Spanish language is starting a new trend by incorporating different “Spanish-es” to the mix and blending them with English.   Data For Your Thoughts Although many analysts and authors maintain that third-generation Latinos will primarily speak English, the truth is that Spanish will remain relevant and evolve into ”New Spanish”. It won’t die…

EXECUTE!

By Ciro Sarmiento, Chief Creative Officer With Cannes right around the corner, now is a good time to reflect on the impact creative festivals have on the industry. Good or bad, creative festivals exist to celebrate the work that shows guts. Somewhere, someone had the guts to sell an uncomfortable idea and now juries recognized that sacrifice. Some of the most beautiful things you see in the world were built upon rebellion and the ability to say no. You simply cannot sell outstanding creative by pleasing everybody in the room. Last month, the D&AD took place in London and I…

Feeling Their Pain

By Danny Villanueva, Group Account Director Want to get ahead of the competition? Try stepping into your customers’ shoes and feel their pain. Marketing is about highlighting a brand’s solution to a consumer problem. And while some people think of empathy as a touchy-feely, “soft” skill, the truth is that it isn’t. Empathy is a hard business skill that is absolutely critical to a company’s bottom line. It’s not about being nice–it’s about feeling someone else’s pain. The most successful companies zero in on their consumer pain points, obsessively. In the mid 2000s, for instance, Blackberry had a lock on…

See it. Touch it. Feel it.

By Danny Villanueva, Group Account Director “Sooner or later, everything old is new again,” Stephen King once wrote — an observation that’s never been truer than today. Case in point, far from being dead, vinyl records sales rose to $416 million last year, the highest since 1988, and artists like the Black Keys, Lana Del Rey and Beck are eagerly embracing the format. Instant Polaroid-like cameras have caught on among millennials and their younger siblings thanks to shops like Urban Outfitters. A new Pew survey shows that print books remain much more popular than books in digital formats. Old-school paper…

Search: The Next Generation

By Erin Clark, Planning Director with Guest Contributor Tony Dieste, Founder & Chairman  Illustration by Nicole Hamilton, Digital Jr. Art Director Today marks a major milestone for Provoke Weekly! This is our 250th consecutive weekly newsletter…that’s 1,750 days or about 5 trips around the sun. Just to give you a peak behind the curtain of Provoke Weekly, here at Dieste we have access to mind-blowing amounts of first person data and our cultural experts scrounge for insights to earn their paychecks (myself included). Knowing what to search for is only half the battle. Understanding cultural nuances and staying on top of the…

Print, The Comeback Kid

By Stephanie DelCarpio, Print Producer, Jana Youngblood, Studio Manager and Anne-Marie Zorad, Print Production Supervisor What do you consider traditional advertising? Have you noticed a shift? First, a little history lesson. The original staples of advertising were print, radio, and television. *The first newspaper ad was published in 1704 seeking a buyer for an Oyster Bay estate in the Boston News-Letter. Come 1922, the Queensboro Corporation buys the first commercials from AT&T’s radio station WEAF. Then, in 1941, NBC’s WNBT airs its first TV spot for a Bulova watch. But, hold up. Let’s fast forward to now — the age of…