PROVOKE WEEKLY

THE DIARY OF MULTICULTURAL AMERICA

Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.

 

On Minimalism, Consumerism and What It Could Mean for Advertisers

By Adrian Schleicher, Jr. Project Manager By my parents’ standards, I’m probably a minimalist. After three moves in my four years of college, I had become painfully aware of the sheer amount of possessions I had accumulated, and became increasingly more harsh with what items would actually make it to my next home. It turns out, by evaluating what I didn’t need, I began to value what was left over tenfold. Thus began my rather shallow foray into minimalism.   Lately, the concepts of minimalism and anti-consumerism are more prevalent than ever with the popularization of Marie Kondo’s The Life…

Changing the Rules of Beauty

By Christina Harris, Account Planner Robyn Rihanna Fenty, most commonly known as Rihanna, flipped the switch on beauty brands with the launch of Fenty Beauty. The line made $72 million and garnered 132 million views on YouTube in its first month alone. It’s important to note that its success wasn’t just based on Rihanna’s celebrity status. The initial release of 40 foundation shades made many women feel seen, heard and beautiful. Her messaging touched them by celebrating women of ALL skin tones, shapes and sizes. Women that looked like them. Women that look like me. It reached all makeup lovers where…

Empathy 101

By Brazos Elkins, Jr Copywriter The best creative advice I ever got was a single 9-word sentence. It’s what turned me from a nervous, opinionated, frustrated, just-trying-to-impress-my-boss intern into a real creative who could (at least occasionally) produce work that people find appealing. It wasn’t from a creative director, marketing guru, or advertising book. And it wasn’t just creative advice; it was life advice. It wouldn’t be a stretch to say reading and understanding one sentence matured me by years. It comes from “On Writing Well” by William Zinsser:   “The most personal things are usually the most universal.”  …

How Trump Taught Me to Tweet

By Matias Jaramillo, Director of Digital Initiatives Disclaimer: This article is not intended to have any political position. It is neither about the pros nor cons against any political figure since I do not and cannot participate in American politics. This article started one day when trying to answer the question we always get from clients; “How should I do/use Twitter?” To me, Twitter, as a paid media platform, has always been the toughest of them all. And by tough I do not mean bad. In fact, as of right now, I believe that it is right there next to…

Women Who Raise Their Voice Create Echoes

By Maria Garcia, Social Media Video by Tony Pacheco, Sr. Producer As we finalized the month of March we also recognized the continued accomplishments and strides that women have made throughout history. More importantly, we wanted to shine a light on what some of the women at Dieste thought of when asked about women who ground them and words they look for during difficult times. We sat down with a few of our very down Dieste women to talk a bit on what they think about women in our industry. We learned that each woman brings with her an experience…

Millennial Travelers No Longer Travel Alone

By Sandy Auren, Sr. Account Planner What comes to mind when you first hear the words millennial and traveler? Does your mind automatically get the picture of a 20 something-year-old getting knee deep in artisanal beer and backpacking their way to Budapest? That generalization may no longer be true. Think about it, millennials have grown up, and have the money and the will to spend on travel, but they’re no longer traveling alone. Today 57% of all millennial women are moms and 43% of all millennial men are fathers. Despite the growth of responsibilities, a millennial’s desire to travel, and…

Generation Z: I’ve Got This

By Danny Villanueva, Group Director For the last several weeks, Provoke Weekly has devoted some due perspective to the movements of inclusion, empowerment and representation for women in leadership in the world of business and marketing. As I’m a father of two young women, the editors of PW thought that I may have a unique perspective, particularly one that I could share through the filter of my daughters’ eyes. So while Miranda, my oldest at 20, is home from university on spring break, and Sara, a 16-year-old sophomore in high school, is just home because I asked nicely, I sat with…

More Diversity in Our Workplace, Better Representation in Our Work

By Rocio Ramirez, Sr. Art Director As an art director, I don’t often struggle with how to visually bring an idea to life. However, when it comes to the writing part, I still often find myself at a loss for words (thank God for copywriters, right?). So, as I find myself googling “how to write a short article,” I am reminded of two weeks ago, when I spent the evening surrounded by some of the leading women in advertising. I was fortunate enough to attend the Cannes Lions See It Be It: New York Edition. See It Be It is…

Gender Parity Is Good for the Business: How to Accelerate Gender Parity Within Organizations

By Carla Eboli, CMO A study developed by the World Economic Forum shows that at the present-day rate of advancement, the overall gender gap in North America will take 168 years to close. This is well behind Western Europe (61 years), Latin America (79 years) and the Middle East (157 years). The study, called Global Gender Gap Report 2017, covers an average of 144 countries and measures the gender gap in areas such as Economic Participation Opportunity, Educational Attainment, Health & Survival and Political Empowerment.   The good news, according to the report, is that the United States has closed…

The Magic Realism Drill

By Ciro Sarmiento, Chief Creative Officer  Recently I was invited to speak at El Ojo de Iberoamérica in Buenos Aires. I opened the keynote with a brief description of what magic realism is: A Latin American literary movement created during the 30’s, where fantastic elements are added into a realistic narrative. You can see that in Gabriel García’s masterpieces “Cien años de soledad” and “El amor en los tiempos del cólera”. Growing up in Colombia, like I did, was an experience I will always feel grateful of. It opened my eyes to all sorts of South American idiosyncrasies that most…