Chain Plans to Invade the Colonel’s Turf

Chicken chain Pollo Campero isn’t a household name outside its native Guatemala, but as Latin cultural influence grows in the U.S., the company is hoping more people will try its flavorful chicken and guava dipping sauces. That includes everyone from non-Hispanics to U.S.-born Hispanic millennials who enjoy Latin food but aren’t familiar with a brand their parents might have grown up within Central America.

 

 

Todd Lilly
tlilly@dieste.com