Summary

Find, analyze and synthesize data to define and craft the personas of target audiences which partners and clients can leverage for maximum relevance in communications and media planning.

Qualifications

  • Education: Bachelor’s degree. Advanced coursework in data analytics/data science preferred.
  • Comprehensive knowledge understanding of Latino and Black/African American culture, as well as mastery of best sources of data to further learn about the culture.
  • Understand where the data is sourced, what the sample sizes are, what language the data was collected in.
  • Data and Tools Mastery:
    • 5-10 years of experience using syndicated databases (MRI-Simmons, Resonate a must)
    • Experience using first party data, clean rooms, and taking the data to select, size, activate and measure B-C campaigns.
    • Understanding of how to use data sets to build bespoke target audiences and tell their full story – attitudes, behaviors, motivations
    • Understanding of statistical analysis methods
    • Proficient in Excel and Tableau; SPSS a plus
    • Experience building audience lookalike models
  • Familiar with quantitative and qualitative research/strategic planning methods
  • Sets an example for the team of high standards in conduct, professionalism, team spirit and work ethic

Essential Duties and Responsibilities

Versatility and Flexibility

  • Support every client account; be able to jump from CPG to Financial Services to QSR to Telecom at any given moment
  • “Know your Audience” – be able to work with C-Level clients all the way to new hires who may be new not only to data, but to the industry; be able to do the same with internal and partner agency constituencies
  • Learn what data sources to use for different challenges, and how to pull this data to be able to make bullet-proof recommendations

Storytelling

  • Be able to craft and bring to life the data in a way with which all your “clients” (Planning, Creative, Media as well as client customers) can engage.

Leadership, Partnership and Influence-building

  • Continuously support your team, providing new opportunities for development and exploration
  • Work as a team with all Dieste departments and at all levels; work with Agency partner teams to help them build their data competency
  • Develop substantial relationships with partners outside the organization (e.g. MRI-Simmons, Resonate and Omnicom/Client agencies) who can help accelerate the path to more relevant messaging through better Social Tribe/ audience understanding.
  • Help clients and partners shine by leveraging your data and knowledge.
  • Be the “go-to” person through which they bounce ideas and questions behind the scenes.

Curiosity

  • Always be on the lookout for new/better data sets, ways of segmenting, approaching data, and for better ways of using the data to get better results.
  • Encourage systemic and rigorous risk-taking to try new approaches

Job Location

Dieste offices in Austin, Dallas, Los Angeles, or New York.

Hybrid

Sweatpants feel good. So, keep wearing those Monday & Friday when working from home. Tuesday, Wednesday, and Thursday remember your humanity and see the faces of your beautiful co-workers in the office. 

To save time applying, Dieste Inc. does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.

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