ABOUT DIESTE HEALTH

Our mission is Health Equity.

While an advertising agency cannot achieve this mission on its own, we can do our part.

Like our parent agency, Dieste, we Connect Brands & Cultures by following our North Star: fusing data, insights, creative, and technology to propel our Clients’ brands and businesses forward. What sets us apart is our Cultural Intelligence platform – a proprietary set of processes and tools that enable us to deliver work deeply informed by data, culture, and consumer behavior.

In health care specifically, this means understanding the barriers that create health disparities within communities of color, working to close knowledge gaps that improve health literacy and assisting our clients by creating culturally relevant messaging that overcomes these barriers and gaps.  And, importantly, we are experts in getting this messaging to market in a heavily regulated industry.

JOB SPECS

Education: Undergraduate Degree or Associate Degree preferred

Experience: 8-10 years copywriting and/or art directing experience in an agency with at least 2 years supervisory experience with managing a team; proficient in both English and Spanish with comprehensive understanding of multicultural (Hispanic/Black/AA) marketing

CREATIVE MANAGEMENT

  • Provides overall direction to the creative team regarding communication development
  • Assists staff, where necessary, to ensure timely completion of projects 
  • Works with others to ensure effective and efficient teamwork and collaboration throughout agency
  • Reviews concepts, copy and visuals, presentations and executions prepared by creative team
  • Attends business reviews from Brand Leadership on assigned accounts
  • Firmly upholds and elevates the agency’s creative standards in a spirit of cooperation with agency associates

STRATEGY / IDEA GENERATION / COMMUNICATION DEVELOPMENT

  • Passionate about bringing forth ideas; creating advertising
  • Thinks conceptually, and executionally
  • Participates in internal briefing sessions, reviews creative brief & relevant background information on the team’s assigned projects
  • Attends product orientations, pre planning sessions, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
  • Participate in concept review session involving account and creative teams
  • Reviews and advises creative staff regarding communication development
  • Evaluate copy and layouts, with close attention to strategic accuracy
  • Oversees assigned creative campaigns, projects and acts as a sounding board as needed Leads brainstorming/ideation sessions to engage in creative problem solving
  • Participates in Brand Leadership driven ideation sessions with the clients to engage in creative problem solving

PRODUCTION

  • Partners with print producer in the development of printed materials to assure creative excellence and accuracy
  • Ensures copywriters have proofread type, mechanicals, and proofs
  • Partners with broadcast producer in production of broadcast materials. This includes participation in pre prep meetings, preproduction meetings; casting; rewriting copy for ease of delivery or time restrictions; assisting at the production session with primary responsibility for judgment of spoken interpretations by talent.  Also, viewing of dailies, attending editing sessions, recording sessions, music recordings and mixing sessions. Attend final screenings to ensure the quality and accuracy of the finished product.
  • Keeps supervisor apprised regarding status on creative development, production

CLIENT RELATIONS

  • Builds strong senior level partnership relationships at the Client director level
  • Works with other Directors on key client opportunities, strategies and responses to key nuances which may affect the health of the business
  • Collaborates with the Brand Leadership team to discuss opportunities and potential issues that may impact the client relationship  
  • Displays expertise in client’s business/category
  • Presents concepts, copy and visuals to clients

TRAINING & STAFF DEVELOPMENT

  • Responsible for teaching creative staff how to think critically, see creatively & take risks
  • Provides hands-on training in areas of strategic thinking, ideation and skills in presenting / selling ideas, concepts, ads
  • Creates learning environment to encourage staff to try out new ideas, approaches
  • Gives staff consistent feedback relative to skill sets and on the job performance
  • Makes creative staff recommendations to supervisor on hiring, promotions, salary adjustments, bonuses and dismissals based on performance
  • Ensures employee evaluation processes are completed properly & on time Participates in new business activity as directed by supervisor

LEADERSHIP SKILLS

  • Establishes leadership role in key business initiatives on assigned accounts
  • Provides individual team members with stretch goals to enhance career development
  • Helps team members assess improvement areas and receive training opportunities and resources as warranted
  • Responsible for maintaining talent retention and knowledge management Models team collaborative behavior with other agency departments

SKILL / KNOWLEDGE REQUIREMENTS

  • Extreme attention to detail regarding health, wellness, and pharma design protocols
  • Exceptional organizational skills
  • Established principled leadership and sound business decisions
  • Well respected in the advertising, media, and marketing industries
  • Persuasive, dynamic oral presenter in English and Spanish
  • Imaginative & sound critic who colleagues respect. Tactful in evaluation of work
  • Champion of ideas; encouraging risk-taking to try new approaches
  • Sets an example for the team of high standards in conduct, professionalism, team spirit and work ethic

SALARY RANGE

  • 180k-200k