Summary

Responsible for generating concepts/ideas and highly targeted copy on one or more assigned accounts. May adapt to changes in format, media, and/or the Clients’ marketing strategies. Coordinates visuals with the Art Director. Has mid-level Client contact.

Qualifications

  • Education: Undergraduate degree preferred
  • Experience: 3-5 yrs experience
  • Ability to present, express ideas, and perspective well
  • Comprehensive understanding of Latino culture
  • Understands the advertising business
  • Keeps abreast of contemporary visual practices throughout the country and internationally in order to recognize opportunities for innovation.
  • Imaginative writer; proven in various formats (broadcast, print, non-traditional)
  • Familiar with production requirements including time factors associated w/print & broadcast and cost implications¬†
  • Good listener
  • Observant in Latin marketplace; understand how to make connections with targeted consumers
  • Resourceful; able to problem solve effectively
  • Familiar targeted media, understanding strengths/weaknesses of each medium
  • Team player: able to resolve in a calm & controlled manner conflicts/differences that arise
  • Good organizational skills; attention to detail
  • Understands basic production processes associated with print & broadcast
  • Good communicator with error-free written skills
  • Ability to prioritize tasks and manage time
  • Advanced copywriting skills
  • Collaborates well with art directors & creative supervisors
  • Computer programs (Microsoft Word, Keynote, Power Point)

Essential Duties and Responsibilities

Strategy/Idea Generation/Copy Development

  • Passionate about bringing forth ideas; creating advertising
  • Think conceptually, not executionally
  • Participate in concept development sessions
  • Write distinctive copy as required, w/ close attention to strategic accuracy and honoring brand personality (unique style)
  • Work closely with art director to ensure mutual integrity of the idea
  • Share, alongside CW, copy and layout in clean form to creative supervisor together to gain input on strategy adherence; articulation of key message & connection with bulls eye target
  • Present along with AD, concept ideas, story lines, radio scripts, copy, storyboards, etc., internally to extended team; discuss options & obtain feedback
  • Fosters ways to apply strategic brief into arresting communication that connects with targeted consumer
  • Ensure all copy is timed to fit within the specified medium
  • Constantly work to improve the quality of conception development and copy

Creative Management

  • Attends internal briefing sessions. Retrieves work orders from creative supervisor for assigned projects
  • Along with AD partner, obtains necessary background information required to accomplish assigned projects.
  • Attends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
  • Deliver layouts to creative supervisor
  • Assist creative supervisors in presenting concepts, copy and visuals to clients when necessary
  • Advise creative supervisor well in advance of any planned deviation from job order input and time schedules
  • Maintains and updates files on server
  • Ensures agency procedures are followed ¬†
  • Firmly uphold and upgrade the agency’s creative standards in a spirit of cooperation with agency associates.

Production

  • Assist art director and production personnel in the production of printed materials. This includes rewriting or re-paragraphing copy as required for photographic sessions as required to assure continuing creative excellence and accuracy
  • Proofread the type, mechanicals, and proofs.
  • Participate with the art director and the broadcast producer in the production of broadcast materials. This includes participation in pre-production meetings; rewriting copy for ease of delivery or time restrictions; also, when circumstances require or economics permit – attending editing sessions, recording sessions, music recordings and mixing sessions.  Attend final screenings of tapes or film to ensure quality and accuracy of finished product.
  • Adheres to timeline/production schedule on assigned account

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