We are a division of Dieste, Inc. Our mission is to promote racial and ethnic health equity through relevant communication.
While an advertising agency cannot achieve this mission on its own, we can do our part. Like our parent agency, Dieste, we Connect Brands & Cultures by following our North Star: fusing data, insights, creative, and technology to propel our clients’ brands and businesses forward. What sets us apart is our Cultural Intelligence platform – a proprietary set of processes and tools that enables us to deliver work deeply informed by data, culture, and consumer behavior.
For healthcare, specifically, this means understanding the barriers that create health disparities within communities of color, working to close knowledge gaps to improve health literacy, and assisting our clients by creating culturally relevant messaging that overcomes these barriers and gaps. And, importantly, we are experts in getting this messaging to market in a heavily regulated industry. In the digital addressable world, we are constantly exploring new disciplines to meet our clients’ needs by evolving how we deliver our messaging. This means enthusiastically working across all mediums without preference or prejudice to deliver you closer to your patient, caregivers, and HCP.
Since 1996, Dieste, Inc. has been raising the bar in multicultural marketing. And, since the early 2000s, Dieste has worked with healthcare companies to build their brands with communities of color.
Our current clients are: