UNNOTICED RADIO

INSIGHT

For many young people, HIV testing is not a priority.
But the terrifying fact is that the virus can remain undetected for
as long as 10 years; and during that time, someone who’s infected
can easily spread it.

IDEA

We came up with a radio spot that demonstrates how easy it is to overlook HIV. It recreated dating situations using our own students as talent.

IMPACT

The students themselves were unaware that their voices were at some point replaced by other student voices that had the same tonality and register. The voices are revealed at the end of the spot, surprising students by demonstrating how unaware they are of the situation. This way, they can become our campaign ambassadors.