BODEGA

INSIGHT

We are our happiest when we can be true to who we are – our people, our culture, and ultimately ourselves.

IDEA

In Fred’s neighborhood “bodega”, everyone is welcomed and encouraged to be themselves, therefore anything can happen.

IMPACT

Results reflect an increase in awareness, brand affinity, taste perceptions, and demand, making it one of the most effective Miller Lite campaigns for Hispanics – driving 2x the volume of previous campaigns.