ROAD TRIP

INSIGHT

For Hispanics, technology is an essential tool for getting ahead, and today’s ambitious Hispanic families need data plans that are as flexible as they are diverse.

IDEA

Through a typical family road trip, we demonstrate how Truly Shareable Data from AT&T fulfills the different aspirations of each family member. After all, sharing is caring. And when it comes to big dreams, inspiration and access are non-negotiable.

IMPACT

Results reflect an increase in ad appeal, brand opinion, relevance and the successful strategic shift from retention to acquisition.