Millennials Get Real

Millennials get real. Gone are the days when brands persuade consumers to buy their products by portraying unrealistic or highly aspirational images. Millennials are increasingly seeing the world in terms of real and fake, and want to buy something real from a company that is genuine, and more importantly, that engages them in a more personal way. Dieste’s Strategic Planning Department Teens against unattainable perfection. Teens are stepping up in a fight against magazines for using digitally altered or unrealistic images of young women. They want magazines to “celebrate beauty in all its forms.” Living within their means. Technology has…