Do The Political Views of Millennials Make Sense?

The Atlantic wrote a timely piece about how the political views held by Millennials don’t make any sense. The article goes on to explain that according to a recent poll conducted by the Reason Foundation, the political views held by young adults, 18 to 29 years of age, are contradictory and do not make sense. For those of us immersed in politics and in the hope of a better future, this finding is scary – especially when you consider that Millennials (given the population size) could very likely determine who our next president will be. In March, the Pew Institute…

Why Census Race Is Struggling To Define Multicultural America

While multiculturalism continues to define America, census race categories are finding it more and more challenging to pinpoint a person’s origin or identity. As marketers, this kind of data has helped define patterns in behavior, but as multicultural Millennials grow their presence, will we be able to continue to rely on the same data? Where are you from? Having spent these past 10 formative years working on the multicultural side of marketing, I can honestly say hearing the question is equally as casual as inquiring what your peer is having for lunch that day. And if we are being honest,…

How Rising Latino Voters Will Drive A New Political Marketing Age

The 2016 presidential election may be a year away but the campaigns are already in full swing with Latino voters taking note! Many of the candidates are dominating the headlines for both good and bad reasons, particularly Donald Trump and his derogatory comments about the Latino community. If candidates haven’t learned yet, insulting the Latino community only empowers us to unite so our voices can be heard.  If the candidates do not realize how integral the Latino community is before Election Day, it could be detrimental to their campaigns and their hope of becoming the next president. The Latino Voter Population…

Boost your Hispanic Marketing with Local Insights

One of the best ways to boost your Hispanic Marketing efficacy, especially in highly competitive markets, is by adding local insights to your national strategy.   Because not all Hispanics or Hispanic markets are alike, local insights can help you regionalize and complement your marketing message for greater results. As stated in the book “1+1=3, Changing the Equation with the Booming Hispanic Market”, there is great Hispanic diversity within the U.S. Besides country of origin, there are many cultural, demographic and behavioral differences among Hispanics that you can use to your advantage.   Below are some quick examples from the…

¿Will Spanglish Become Trendier Than Calabaza Spice?

By: Planning Director and fluent Spanglish speaker, Erin Clark When it comes to language, there is no doubt that it is ever-evolving. From Olde English to “OMG” or Latin to “Spanglish,” humans continue to look for ways to express their thoughts in the simplest form.  According to an analysis from the Pew Research Center, approximately six-in-ten adult Latinos (62%) speak English or are bilingual. A similar analysis by Pew Research reported that English proficiency among foreign-born Latino children jumped from 43% in 1980 to 70% in 2013. And, that rises to 89% for US born Latino children.  This younger generation is…

Data Joins Creative at the DMA’s &Then 2015 Conference

Eduardo Rocha, Sr. Copywriter We joined hundreds of marketers from around the world at Direct Marketing Association’s &Then 2015 conference. Creatives, technologists, strategists and data experts shared insights, challenges and best practices in data-driven marketing. We came away with deeper insights into the interaction between data and creative. Taming the Unstructured Data Jungle If we accept that the role of data is to inspire great creative, we’re going to be seeing a lot of inspiration soon. That’s because shortly, multicultural marketers might benefit from data that lets them target their messages taking into account not just culture and language, but…

Virtual Reality Makes a Comeback in Marketing

By: Mary Gutierrez, Contributor Virtual Reality. Remember that? The concept was huge and originally thought to be a technology that would greatly enhance the gaming and marketing industries. Even though this was a big trend, the technology hasn’t been readily available to consumers. Virtual Reality has been around since the mid-1990s, but is now gaining more and more recognition with the marketing industry and is even said to be the next big medium for marketers according to Forbes. What is Virtual Reality? The whole idea of Virtual Reality is that the user is presented with a completely artificial and immersive…

Nutricosmetics: Putting Beauty Where Your Mouth Is

  Even though the use of nutricosmetics is fairly new among women, promises of beauty have been around since women first appeared. In recent years, beauty and wellness innovations have led to new devices and ingredients, but with a ever-growing desire to keep our bodies clean and simple we’re now going back to the original source: Mother Nature. As beauty and wellness are increasingly intertwined, nutricosmetics found an opportunity to meet consumer needs in the form of natural supplements that improve beauty from the inside out. Nutri…What?! Nutricosmetics contain targeted nutrients and antioxidants that can preventively care for or treat…

INFOGRAPHIC: Advertising Week 2015 IAB MIXX Discussion Topics

Last week, we went to the IAB MIXX conference in New York for Advertising Week 2015. We joined more than 800 advertising and marketing executives who attended this once again sold-out conference. Top brands discussed communications, marketing and media, and how they all relate to the digital world. Check out our infographic for some of our favorite discussion topics! Click and view full version. Ingofgraphic contributors: Carla Eboli, Luis Sanchez and Gustavo Zapata Follow Dieste Inc., a multicultural advertising agency in Dallas, Texas, on Twitter, Instagram and Facebook and stay tuned to what we learned from Advertising Week 2015 at the…

Pick A Side – Intuition In The Time Of Big Data Technology

  A thug-of-war drama, dare I say worthy of a Nobel Prize itself, develops and remains a burning question in modern marketing: is there a place for intuition in an age driven by big data technology? I imagine that just like Garcia Marquez’s masterpiece, it’s a story that will split us. In our case, the rift is between those who venture in the allure of intuition and those that reside in the security of data. Which side should you bet on? Those In Favor Of Data Less than two years ago, Andrew McAfee of the MIT Sloan School of Management…