Gen Z Comes Poised to Save the Retailing Industry

Written by Rubén Terrazas, Copy Editor/Translato                                                          Infographic by Jesús Acosta, Senior Art Director It seems there may be a ray of sunshine among the stormy clouds in the not-so-distant-future for the beleaguered retail industry after all.   If ever more gloomy reports describing the hardships big-name retailers like Target, JCPenney, Sears, and Macy’s are having in the current economy are to be believed, it’s hard to predict any relief anytime soon.   But,…

7 Steps to Help Advance Your Leadership Career: Advice From Women at Omnicom

By Carla Eboli, CMO The interest in “women in leadership” positions has never been so en vogue worldwide as it is right now. A quick look at Google Trends shows a growing number of searches for articles and news containing the term “women in leadership” in the last five years – with relevant peaks during March, when the world celebrates Women’s History Month. The growth in searches coincides with the recent avalanche of studies pointing to the fact that women’s presence in leadership positions improves companies’ performance overall, including financial results.   “Diversity has to be part of a company’s DNA…

Multicultural Bite-Sized Brainfood

by Dannely Flores-Kramer, Planning Director Infographic by Jesus Acosta, Senior Art Director   Ever find yourself in a meeting wishing you had a few impressive stats to throw out to show off your knowledge of the multicultural consumer? Well, we’ve got your back. Here at Dieste, we live and breathe multiculturalism, and we’ve put together an infographic that provides a wealth of insights showing just how diverse the U.S. population is today. We call it our Multicultural Bite-Sized Brainfood. Now, go and impress your boss, co-workers, friends, family, mailman, Uber driver and anyone else who will listen.     Click here…

Everyday Latina Leaders Making a Difference: Meet Hazel Swayne

by Dannely Flores Kramer, Account Planning Director This is part of the Latina spotlight series, in which Dieste seeks to highlight the positive change and impact everyday Latina leaders are making in the U.S. In this edition, we meet Hazel Swayne and her Learning Gypsies Project. Nowadays, education transcends the walls of school classrooms; as learning takes place not only in school, but also at home, at the park, at the restaurant, the museum, everywhere. Technology has allowed us to learn more and faster and has given us unimaginable ways to learn. Ways that not only have benefited and improved our…

Gender Inequality: #Challengenow The Face Of Corporate America

by Carla Eboli, CMO Gender inequality and diversity are now part of a global conversation. A quick look at Google trends shows a significant increase in searches for the specific term “gender inequality” in the last five years. But the issue is far from seeing the light of a solution. For example: According to a recent analysis done by the non-profit organization Catalyst regarding gender diversity among S&P 500 companies, women currently hold only 4.6%   Gender Diversity in Advertising The problem is not different in the communications and advertising industries. Note that all of the CEOs at the six…

Hispanic Heritage Month: Celebrating the Diversity within Diversity

by Rubén Terrazas, Copy Editor/Translator National Hispanic Heritage Month is celebrated annually from September 15 to October 15. It recognizes the contributions of Hispanic and Latino Americans to the United States as well as celebrating their heritage and culture. Hispanic is a term that evokes wildly different reactions, but which hardly condenses the complete essence of the people it tries to describe. During National Hispanic Heritage Month, we tried to illustrate this point using one of the things that supposedly unites most Latinos: the Spanish language. With more than a dozen Spanish-speaking countries represented plus a handful of individuals hailing from…

Are We Teaching Cultural Empathy to Future Generations?

by Kevin Irelan, Brand Leadership When I was growing up, I moved around quite a bit. My father was in the Navy and our family was constantly getting relocated. As a young boy, and as I grew into a young man, I entered many different school systems. Now that I am older and I’m able to reflect on my experiences, I’ve realized that some people can be just plain mean. People will always tell you to be yourself but it feels like being yourself only leads to being judged by your peers at a time when we are striving to…

Why Nostalgia Advertising’s Future Will Look Back… With Nostalgia

by Rubén Terrazas, Copy Editor/Translator I pity the fool who wants to bank on nostalgia to create entertainment or market products and services 35 years from now. Nostalgia advertising is powerful. It packs everything we liked from a time gone by and sends tingles of goody-goody feelings down your spine, shoots them up your brain and straight into your heart. No wonder, then, that creators and creatives alike are banking on it to sell, market and entertain. However, will they be able to rely on this strategy in the future?   “Stranger Things” Hit All The Right Buttons If you haven’t…

Has Political Correctness Gone Too Far?

by Adeline Cruz-Phillips, Account Director 2016 continues to be a year for the records. Major events like the Olympics and U.S. presidential elections have us all at the edge of our seats. It’s a year in which influential people and brands alike have decided to say what they really think and act according to their values. This got me thinking about the influence of “political correctness” and how it affects us all, especially as we market our brands. Today, more than ever, politicians, brands and inviduals have to watch what they say for fear of being sued, fired or taken…

Everyday Latina Leaders Making a Difference: Meet Marina Cuesta

by Arianna Santiago – Planning Intern This is part of the Latinas spotlight series, in which Dieste seeks to highlight the positive change and impact everyday Latina leaders have in the U.S. In this edition we meet Marina, associate creative director at Dieste and participant in the “See It Be It” program at the 2016 Cannes Lions Festival. Summertime is Cannes time. Right before June, the advertising community gets their best work ready in hopes to compete at the Cannes Lions International Festival of Creativity. Some of the 2016 Grand Prix Lion winners were Harvey Nichols’ “Shoplifters,” REI’s “#OptOutside” campaign,…